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Mercedes & Twitter, a winning gamble for the A-Class advertising compaign

Posted on by Leslie Lahoche

It is a wonderful and exciting TV commercial that Mercedes did for the british TV. For the launching of the new A-Class, Mercedes made a partnership with Twitter with the objective to target the young generation. This commercial took place during the...

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Another amazing scene with Frank Martin in favor of Audi

Posted on by Maya Hanna

Transporter 3 features and endorses the 2 German crown jewels - Audi & Mercedes-Benz! The chase up scene, has highlighted the graceful look of Mercedes-Benz along with the reserved and elegant design of Audi.. yet also, proved Frank Martin's stunning...

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BMW, Mercedes- Benz and Audi in few words

Posted on by Brice

BMW Profil : BMW was founded in 1917 in Germany in the region of “Bavaria”. Its logo represents the Bavarian flag. BMW is one of the biggest car manufacturers in the world with 1, 5 million sales internationally in 2010. Indeed BMW is among the ten largest...

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Automotive's market shares in Europe - October 2012

Posted on by Nicola Hübsch

The latest figures about car manufacturers in October came public: Mercedes and Audi have actually the same market share in Europe : 5.3%. Mercedes and Audi respectivelly sold 59,962 and 59,294 cars. We can see that BMW stay in the background with 4.5%...

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Audi, BMW and Mercedes: Sport Sponsoring

Posted on by Nicola Hübsch

Sponsorship: a key to powerful Marketing. Audi just resigned a new five years contract with the US Ski team. This partnership recognizes Audi as Official Vehicle of the US Ski team and means that Audi continues providing transportation for the skiers,...

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Mercedes, BMW, and Audi: producing more locally and importing higher end models.

Posted on by Nicola Hübsch

German’s Luxuary Carmakers, Mercedes, Audi and BMW review their strategy to fight the actual crisis. In the next years, they expect to produce more locally in order to become more price-competitive. This strategy is risky because it raises the question...

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Chasing truth in engineering ..

Posted on by Maya Hanna

A self explanatory funny commercial advertisement showing the willingness of the driver to risk his life.. Do whatever it takes... Just to drive an Audi..

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Mercedes facing death

Posted on by Nicolas Guillemot

Despite the dark passenger wish for a crash the driver manages to keep control of his car. The classical music accentuates the serenity feeling, the supremacy of the car’s safety under any circumstances. This ad also helps to communicate on innovation...

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R8 the slowest?

Posted on by Nicolas Guillemot

"The Slowest car we have ever built" should be understood as the car we have built the slowest because each single one is unique just as its owner is by extension.... Audi highlights what the brand best know to do : designing and manufacturing a special...

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Mercedes Destiny

Posted on by Nicolas Guillemot

Interesting ad where Mercedes do not communicate on any feature of the car but do communicate on youth willing to break the rules while paying attention to family values. The music helps to highlight the rebel state of mind of the Class B owners. Here...

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