BMW Profil : BMW was founded in 1917 in Germany in the region of “Bavaria”. Its logo represents the Bavarian flag. BMW is one of the biggest car manufacturers in the world with 1, 5 million sales internationally in 2010. Indeed BMW is among the ten largest...
Product placement in movies is nothing new; however, we have witnessed recently huge impacts and budgets as well as positive echoes generated when featuring a brand of the automotive industry. Trying to reach niche clientele, increasing consumer awareness...
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