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Mercedes & Twitter, a winning gamble for the A-Class advertising compaign

Posted on by Leslie Lahoche

It is a wonderful and exciting TV commercial that Mercedes did for the british TV. For the launching of the new A-Class, Mercedes made a partnership with Twitter with the objective to target the young generation. This commercial took place during the...

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The richness of myaudi.com

Posted on by Leslie

In 2006, Audi launched a portal dedicated to its customers but also to fans. The objective is clearly to build a customer relationship in giving acces to services, informations and answers to specific customers' needs. Customers have the possibility to...

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